| Standard label: | Deferred Advertising Costs |
| Name: | us-gaap:DeferredAdvertisingCosts |
| Documentation: | The costs of direct-response advertising whose primary purpose is to elicit sales to customers who could be shown to have responded specifically to the advertising and that results in probable future benefits and are reported as assets net of accumulated amortization. |
| Object type: | cm:Concept |
| Data type: | Monetary (xbrli:monetaryItemType) |
| Period type: | As Of (instant) |
| Balance type: | Debit |
| Abstract: | false |
| Workiva Wdesk Taxonomy Analyzer: | us-gaap:DeferredAdvertisingCosts |
| Label | Role | Language |
| Deferred Advertising Costs | http://www.xbrl.org/2003/role/label | en-US |
| Reference | Role | Topic |
| FASB Accounting Standards Codification 210 10 S99 1 (SX 210.5-02(17)) | http://fasb.org/us-gaap/role/ref/otherTransitionRef | 210 |
| FASB Accounting Standards Codification 340 20 45 1 | http://fasb.org/us-gaap/role/ref/otherTransitionRef | 340 |
| FASB Accounting Standards Codification 942 210 S99 1 (SX 210.9-03(10)) | http://fasb.org/us-gaap/role/ref/otherTransitionRef | 942 |
| FASB Accounting Standards Codification 944 210 S99 1 (SX 210.7-03(a)(10)) | http://fasb.org/us-gaap/role/ref/otherTransitionRef | 944 |