| Standard label: | Marketing and Advertising Expense |
| Name: | us-gaap:MarketingAndAdvertisingExpense |
| Documentation: | The total expense recognized in the period for promotion, public relations, and brand or product advertising. |
| Object type: | cm:Concept |
| Data type: | Monetary (xbrli:monetaryItemType) |
| Period type: | For Period (duration) |
| Balance type: | Debit |
| Abstract: | false |
| Workiva Wdesk Taxonomy Analyzer: | us-gaap:MarketingAndAdvertisingExpense |
| Label | Role | Language |
| Marketing and Advertising Expense | http://www.xbrl.org/2003/role/label | en-US |
| Marketing and Advertising Expense, Total | http://www.xbrl.org/2003/role/totalLabel | en-US |
| Reference | Role | Topic |
| FASB Accounting Standards Codification 220 10 S99 2 (SX 210.5-03.4) | http://fasb.org/us-gaap/role/ref/legacyRef | 220 |
| Part Of Roll Up: |
| us-gaap:SellingAndMarketingExpense |