| Standard label: | Accrued Advertising |
| Name: | us-gaap:AccruedAdvertisingCurrentAndNoncurrent |
| Documentation: | Carrying value as of the balance sheet date of obligations incurred through that date and payable for advertising of the entity's goods and services. |
| Object type: | cm:Concept |
| Data type: | Monetary (xbrli:monetaryItemType) |
| Period type: | As Of (instant) |
| Balance type: | Credit |
| Abstract: | false |
| Workiva Wdesk Taxonomy Analyzer: | us-gaap:AccruedAdvertisingCurrentAndNoncurrent |
| Label | Role | Language |
| Accrued Advertising | http://www.xbrl.org/2003/role/label | en-US |
| Reference | Role | Topic |
| FASB Accounting Standards Codification 210 10 S99 1 (SX 210.5-02(20)) | http://fasb.org/us-gaap/role/ref/legacyRef | 210 |
| FASB Accounting Standards Codification 210 10 S99 1 (SX 210.5-02(24)) | http://fasb.org/us-gaap/role/ref/legacyRef | 210 |
| FASB Accounting Standards Codification 942 210 S99 1 (SX 210.9-03(15)(5)) | http://fasb.org/us-gaap/role/ref/legacyRef | 942 |
| FASB Accounting Standards Codification 944 210 S99 1 (SX 210.7-03(a)(15)(a)) | http://fasb.org/us-gaap/role/ref/legacyRef | 944 |