| Standard label: | Accrued Advertising, Current |
| Name: | us-gaap:AccruedAdvertisingCurrent |
| Documentation: | Carrying value as of the balance sheet date of obligations incurred through that date and payable for advertising of the entity's goods and services. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer). |
| Object type: | cm:Concept |
| Data type: | Monetary (xbrli:monetaryItemType) |
| Period type: | As Of (instant) |
| Balance type: | Credit |
| Abstract: | false |
| Workiva Wdesk Taxonomy Analyzer: | us-gaap:AccruedAdvertisingCurrent |
| Label | Role | Language |
| Accrued Advertising, Current | http://www.xbrl.org/2003/role/label | en-US |
| Reference | Role | Topic |
| FASB Accounting Standards Codification 210 10 S99 1 (SX 210.5-02.20) | http://fasb.org/us-gaap/role/ref/legacyRef | 210 |
| FASB Accounting Standards Codification 210 10 45 6 | http://fasb.org/us-gaap/role/ref/legacyRef | 210 |
| FASB Accounting Standards Codification 210 10 45 8 | http://fasb.org/us-gaap/role/ref/legacyRef | 210 |
| FASB Accounting Standards Codification 210 10 45 11 | http://fasb.org/us-gaap/role/ref/legacyRef | 210 |
| Part Of Roll Up: |
| us-gaap:AccruedLiabilitiesCurrent |