| Standard label: | Advertising Expense |
| Name: | us-gaap:AdvertisingExpense |
| Documentation: | Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. |
| Object type: | cm:Concept |
| Data type: | Monetary (xbrli:monetaryItemType) |
| Period type: | For Period (duration) |
| Balance type: | Debit |
| Abstract: | false |
| Workiva Wdesk Taxonomy Analyzer: | us-gaap:AdvertisingExpense |
| Label | Role | Language |
| Advertising Expense | http://www.xbrl.org/2003/role/label | en-US |
| Reference | Role | Topic |
| FASB Accounting Standards Codification 720 35 50 1 (b) | http://www.xbrl.org/2003/role/disclosureRef | 720 |
| Part Of Roll Up: |
| us-gaap:MarketingAndAdvertisingExpense |